WHILE MOST OF US DREAM OF CHASING THE SUN, SUBOO FOUNDER SUE DI CHIO DID JUST THAT.
HAVING STUDIED FINE ARTS, SUE’S DESIRE FOR A CREATIVE OUTLET LED HER TO CREATE A SMALL COLLECTION OF RESORT WEAR IN 2012 IN BONDI, SYDNEY.
THE INITIAL CONCEPT PAVED THE WAY FOR WHAT IS NOW A WORLDWIDE BRAND RECOGNISED FOR THEIR CONTEMPORARY FASHION, COMBINING INNOVATIVE STYLES, PREMIUM FABRICATIONS, WITH A QUINTESSENTIAL SUN-LOVING ATTITUDE.